About the Author


Vintage illustration of Boy reading school paperConnie Sweet creates distinctive brands that connect with her client’s philosophy and business strategy. After earning her Bachelor of Fine Arts in Advertising Design from Kendall College of Art and Design she acquired positions in the graphic design and publishing industry. This work experience as a staff member of ad agencies, educational institutions, non-profit organizations, publishing houses, and governmental offices in the Grand Rapids and Lansing Michigan market offered a strong base of knowledge on which she has built a successful design studio. As founder of Connection Graphics, LLC, Connie Sweet and her staff have developed marketing solutions for business across the state since 1998. Through integrative marketing, graphic design, communication materials, e-campaigns, plus web design and development Connection Graphic has built a reputation as a one stop branding stop for businesses. In 2011 Connection Graphics introduced MI Sports Page, a publication dedicated to sharing stories on local athletic stars, innovative and successful sports program and resources available in the community. Printed magazines are available as well as an electronic version. MISportsPage.com features high local school sports articles and an area for students to create their own MiSportsPage.

Presently, Connie works closely with authors, publishers, business owners, associations and marketing managers to develop brands that present a professional impression in all media outlets. Connie’s graphic designs and publication work has gained recognition and she and Connection Graphics are recipients of many Gallery of Printing Awards, including an International Gold Award. Connie’s commitment to staying current with business trends and the call from her customers for Connection Graphics to offer more e-marketing and e-business services recently led her back to school to attain an associates degree in E-Business though Lansing Community College. While increasing knowledge in web design and development elective classes focused on internet marketing and social media for business.

While continuing her entrepreneurial endeavor and her studies in E-Business standards and practices Connie Sweet also devotes energy to community projects. In 2008, Connie Sweet co-founded WISE, Women in Successful Enterprises, with Floriza Genautis. WISE is a non profit resource for women entrepreneurs in the second stage of business and currently serves the Greater Grand Rapids and Lansing areas. Locally, Connie launched the Charlotte Area Women-Connect networking group. This monthly group encourages local business women to educate and support each other. Goals for Women-connect to expand to two additional communities in 2011 are in the works. Connie serves on the CanDo! EPillar and has served on the Generosity Pillar also. She and Connection Graphics continues to offer assistance to Woldumar Nature Center after over a decade of volunteer design and marketing services. To further share her leadership skills and respect for entrepreneurs Connie served as a Board member for AWE – Alliance of Women in Business from 2006 through 2008 and from 1998 to 2004 Connie served as a board member and Marketing chair of the Lansing Micro Enterprise Fund, now the Entrepreneur Institute of Mid-Michigan. In all of these positions Connie’s communication skills and expertise in graphic design and brand marketing has helped each organization excel. As growth and knowledge moves her through each life and career transition, Connie Sweet dedicates herself to helping individuals and organizations achieve success and stay connected to the people and places that matter.

For further information please contact:
Connie Sweet
Connection Graphics, LLC